To run a successful campaign, there are specific procedures and techniques surrounding many parameters. NGP VAN is currently the leader in providing tech and support to Democratic campaigns & organizations. There are certain pointers from NGP VAN that should not be overlooked while running a campaign or a political organization.
The first task should be to estimate the amount that needs to be raised. It should be high but realistic. The nature of the campaign can be used to observe similar fundraising events. It is important to maintain transparency as the donors might want to know how their money is about to get used. There should be no compliance issues with respect to campaign finance law. The hosts can be asked regarding what all is covered before the start of the event.
Secondly, the strategy would be to attract more guests with the help of an amazing headliner. It can be a friend who has good connections and thrilled about the campaign. Asking that friend to host and fundraise for the event is a great option. Hosting the event should be done by someone who is eager to work for you and supports you all the way in your campaign, which eventually would attract more donors.
Another tweak to success in raising the required funds is by following up on important invitation overcall after the invites have been sent out. Calling over the phone is a strong gesture that radiates commitment. If an attendee is unavailable or cancel the invite before the event, a second polite request can be made, and the reason of cancellation should be noted. The supporter should be asked if they would like to donate for the cause the campaign is based on. Secondary asks helps the candidate attract more donors to the event.
It is a very simple but effective gesture to send reminders to confirmed attendees a day before the event begins. This also serves the purpose of the donors to get their checkbooks and also contribute through an online portal within the stipulated time.
On the day of the event, it is crucial for the host and the candidate to be focused and prepared. A detailed briefing of the candidate on the attendees and the agenda of the day is to be ensured before the event starts. In order to avoid awkward embarrassing moments, the candidate should know the name of important guests at the event. The volunteers at the events should be well acquainted with their job and timing. They should know whom to greet and whose car to park. There should be no compromise in this field.
After the busy day at the event, there are a lot of people to thank without whom the event would not have been possible. Thank you calls to the donors should follow.