EOS, also known as the Evolution of Smooth, https://evolutionofsmooth.ca/, is everywhere. You see a laundry list of famous starlets like Miley Cyrus, Christina Aguilera, Demi Lovato, and Hillary Duff each proudly whipping them out in their music videos and red carpet events, but how did these amazing little eggs come into creation? We know you’ve been asking the question, so let us be the ones to officially fill you in on the interesting history behind these excellent pastel coated, smooth plastic orbs.
Craig Dubitsky wasn’t some bigshot company brat who wanted to take advantage of anyone like a lot of other companies do; he saw a gap in the industry where women who taking care of their lips and had to choose between medicinal smelling products that weren’t exciting and seemed like a boring chore to keep in line with. He didn’t want to feed on anyone’s pocketbooks, he wanted to reward women for their dedication to their health ang give them something that would be less of a chore and more of an opportunity to freely express who they were with fun, original scents, tastes, appearance, and texture.
From the get-go, Craig Dubitsky’s plan was to inspire a sense of accomplishment into women from the very beginning of their day so that they would be able to feel happier and get more done in the day because they felt satisfied. It’s no happy accident that clicking sound satisfies you and makes for a little more pep in your step. Dubitsky put it there on purpose because he knew about the psychological benefits that the sound could provide by offering up a sense of both literal and figurative closure. EOS Lip Balm was never just for lips, it was for the women who bought and wore the product with a smile.