EOS, also known as the Evolution of Smooth, https://evolutionofsmooth.ca/, is everywhere. You see a laundry list of famous starlets like Miley Cyrus, Christina Aguilera, Demi Lovato, and Hillary Duff each proudly whipping them out in their music videos and red carpet events, but how did these amazing little eggs come into creation? We know you’ve been asking the question, so let us be the ones to officially fill you in on the interesting history behind these excellent pastel coated, smooth plastic orbs.
Craig Dubitsky wasn’t some bigshot company brat who wanted to take advantage of anyone like a lot of other companies do; he saw a gap in the industry where women who taking care of their lips and had to choose between medicinal smelling products that weren’t exciting and seemed like a boring chore to keep in line with. He didn’t want to feed on anyone’s pocketbooks, he wanted to reward women for their dedication to their health ang give them something that would be less of a chore and more of an opportunity to freely express who they were with fun, original scents, tastes, appearance, and texture.
From the get-go, Craig Dubitsky’s plan was to inspire a sense of accomplishment into women from the very beginning of their day so that they would be able to feel happier and get more done in the day because they felt satisfied. It’s no happy accident that clicking sound satisfies you and makes for a little more pep in your step. Dubitsky put it there on purpose because he knew about the psychological benefits that the sound could provide by offering up a sense of both literal and figurative closure. EOS Lip Balm was never just for lips, it was for the women who bought and wore the product with a smile.
EOS lip balm products are available on Costco, Target, Wal-Mart . Online stores Well.Ca and Amazon, have EOS too! Try ‘em today!
Have you ever walked down the cosmetic isle of your favorite store? You’ve probably noticed that the isle is cluttered with numerous items and products. Cosmetics is a billion dollar industry world wide and there has been no slowing down in recent years. Every time you turn on your television there is some type of cosmetic commercial thrown in your face whether it’s Maybelline, L’Oréal, MAC, or Cover Girl. Unfortunately for those prominent brands, all of the new press is going towards a brand that is creating huge waves in current times. That brand is Lime Crime and it has begun revolutionizing the industry with it’s eclectic style.
Doe Deere started this brand as a small independent company on Ebay in 2004. This was more of a fashion line/cosmetics as Deere sewed her own clothes as well as modeled the attire. After reevaluating her business, Deere decided to make some drastic changing and those drastic changes came in the form of Lime Crime make-up. In 2008 Lime Crime took off and gained aptitude with it’s distinct style. This brand had flare and was unapologetic about it’s ways as it could back up all of the hype it started receiving. Having such a strong internet presence, Doe Deere strategically started marketing the brand to specific individuals and it soon became a “cult favorite.” Lime Crime has a wide range of colors that distinctly stands out from the rest. It’s Blue Unicorn Lipsticks stood action and became a must-have product for many. As of today, the Velvetine Collection is the flagship product and it’s liquid matte lipsticks comes in the widest range of hues such as alien, wicked, red velvet, black velvet, pink velvet, saint, pansy, cashmere, utopia, riot, and more.
A typical day starts with Deere and her creative director going over specific products and strategy. Deere states that whenever she has a new idea/concept, she’ll jump on it immediately by working with her chemist. The products are always tried by Deere before hitting the market and she doesn’t like the outcome, the prototype product will be scrapped. Deere has taken this brand above and beyond all doubt as it has expanded into eye shadow, foundation, nail polish. Lime Crime has grown into a full fledged hero (in-a-sense) as female and male individuals are inspired to use the products. It’s Metallic lipsticks are huge sellers as well as it’s staple Unicorn lipsticks. The success of this great cosmetic brand is no fluke and the future looks to be even more interesting.
Follow her @doedeere