Ever since the social utilization opportunity was discovered on the Internet, dating applications have been popular on the medium. They have ranged from subscription services where fees are paid monthly, to ones where customers only pay when they send communication to others on the site. While some sites had various levels of successes, not many have seen a competitor such as Match.com value Bumble at “well over 1 billion dollars” according to Forbes.com. Match.com has not confirmed the financials discussed, but Whitney Wolfe has clearly come a long way from her early professional and personal struggles in the industry.
Whitney Wolfe was one of the founders of the dating application known as Tinder. She started the company with her boyfriend, Justin Mateen, who also was her boss at the company. The Tinder application was built upon the ability for individuals to be able to scan photos of others and flag them as people they were interested in. If a customer saw someone she perceived as not being a match, she could quickly “flick” the photo to the side and move on to the next one. While Tinder has great early success, it produced trouble for Whitney Wolfe. Justin Mateen allegedly harassed her at work, and she was eventually fired. In a lawsuit for sexual harassment she received an undisclosed settlement and Mateen was suspended and eventually quit. Visit deadline.com to know more about Whitney Wolfe
Whitney Wolfe did not give up. She went on to create Bumble based on the same principles she designed for Tinder. During her time after leaving Tinder, Wolfe met with Andrey Andreev, who originally wanted her to come to work for his dating company Badoo. When she refused, they continued to keep in touch. Originally Wolfe was not interested in creating a dating company, but working with Andreev and former coworkers at Tinder, she created a modification to the online dating concept. With Bumble, women would have to make the first step by contacting a potential match for communication to begin. This opportunity for empowerment was very attractive among the female online audience. It sparked her rising from the ashes to a centimillionaire.